Develop Mobile Strategies

We create Mobile Visions and turn them into meaningful actions, both immediately and in the long-term.

With 5 billion subscriptions, mobile communications have become the most widely used technology in society. Furthermore with the trend for machines being permanently connected, it is expected that by 2015 the numbers of connections will have exceeded the 7 billion mark.

Mobile communications are not only expanding in numbers but also in functionality and applications. In the last few years, devices using mobile communications have evolved from platforms focused on voice and messaging, to multiuse devices used for a wide range of purposes: navigation, advertising, information access, gaming, multimedia, networking, science, business, finance, health, payment, hobbies and many others. For many companies, having a mobile strategy is becoming essential.

We work alongside our clients to uncover ideas and put them into context, going through an immersion process with different teams and departments. We combine market and industry insights with mobile communications experience.

During a process that combines free creativity with established methods, ideas and possibilities are identified, evaluated and categorised. Consumer segments, value, revenue and cost models, required capabilities and resources are all considered. We consolidate all the findings and use them to frame a vision and articulate a strategy. Our approach is to work closely with our clients from ideation to strategy implementation. This makes it possible for clients lacking capabilities or resources, to ensure that there is consistency in the overall process and the capability to deliver the vision to the market.

Contact

 Helmut Lehner

mobile +43 660 2280010

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